Social Media Fundamentals

Upon completion of this course, participants will be able to:

• Demonstrate an understanding of the fundamentals of content marketing and how to leverage social influence to support organizational goals for communications, marketing, public relations, customer service, lead generation, sales and human resources.
• Discern and evaluate different social media platforms’ scope, audiences and organizational usage benefits and risks, and which to include in the marketing mix to support organizational goals.
• Utilize features on different social media platforms.
• Participate effectively and ethically on different social media platforms using current compliance, regulations and legal best practices.
• Identify best practices for managing social media platforms and tactics for increasing audience engagement.
• Employ social media specific writing tactics to create concise, persuasive content that supports organizational, communications and marketing objectives.
• Evaluate and employ social media tools and software to schedule content distribution and curation, and monitor social media conversations, mentions and current trends.